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Teach Me EdTech: The Podcast for EdTech Leaders and Investors
Learn from A+ operators and investors as they share their notes on how to scale successful education businesses. Each episode will provide you with actionable steps to expertly navigate fundraising, rostering, community engagement, learning management systems, student data privacy, school district sales, and more.
Teach Me EdTech: The Podcast for EdTech Leaders and Investors
Selling to K-12 Districts (Jon Small, Breakout Learning & Eric Hoffman, braintrust tutors)
Jon Small (GM, Breakout Learning) and Eric Hoffman (VP of Sales, braintrust tutors) share hard-won advice about selling to K-12 districts from their 25+ years of combined experience at high-growth edtech firms.
Jon & Eric explain why cold calls work and how to execute them well, how to sync your efforts with the “heat zones” of a school sales cycle, and the importance of knowing when a founder should hire their first sales leader. This lively episode is a sales primer for first-time edtech founders and packed with wisdom for established sales teams.
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